Beauty Business Growth Engine™

The all-in-one system to automate your admin, boost repeat bookings, and create new income — without burnout.

Powered by Ethical Funnels —Built for lash artists, beauty salons, and aesthetics professionals who are ready to ethically and powerfully harness AI.

Take bookings anytime with AI | Receive 5-star reviews on autopilot |
Launch digital offers and create new income streams.

What if your beauty business didn’t rely on you being in the room 24/7?

What if...

Your clients automatically rebooked and left glowing reviews?


Your DMs and texts were answered — without you lifting a finger?

You launched a simple digital guide, training, or offer that made money while you slept?

You’re amazing at what you do.

You're working hard. Your clients love you.

But when you stop working — so does your income.

You’ve tried keeping up with social media, juggling 5 different tools, and wondering how others “make money in their sleep” while you’re still stuck doing everything manually.

It’s time to change that.

What if your beauty business didn’t rely on you being in the room 24/7?

What if...

Your clients automatically rebooked and left glowing reviews?

Your DMs and texts were answered — without you lifting a finger?

You launched a simple digital guide, training, or offer that made money while you slept?

What Is The Beauty Business Growth Engine?

The Beauty Business Growth Engine is an all-in-one platform and launch system powered by Ethical Funnels that helps beauty and skin professionals automate their client experience, grow with smart marketing, and build new income streams beyond the treatment room.

Everything You Need to Grow — in One Beautiful System

You’ll get our full-featured, AI-powered business platform — plus preloaded templates, done-for-you funnels, and support to help you automate your client systems and create digital products.

Meet Ayla, Your New AI Receptionist & Marketing Assistant

Ayla nurtures client relationships across SMS, Facebook, and Instagram — so your clients feel supported, even when you’re offline.


She answers calls with warmth, gathers client details, and takes care of everyday questions — so you can breathe easier.

She crafts your captions, promos, emails, and texts with care — and she’s always working behind the scenes, even while you rest.

*image of Ayla generated with AI

What Ayla Actually Does For You (Behind the Scenes):

*Responds to facebook, instagram and SMS messages all day (and night)

*Answers phone calls, takes questions and gathers caller details

*Books appointments in your calendar

*Writes 3-5 posts or promos in minutes

*Sends review reminders post-visit

*Saves you ~15 hours/week of admin

*Works 24/7 with zero sick days

We Help You Onboard Ayla-AI In Your Business

Image

Beautiful Conversation AI

Personalized, intelligent AI responses across SMS, Facebook, Instagram etc ensuring 24/7 customer support.

Image

Beautiful Voice AI

Your own virtual receptionist, managing inbound calls, collecting caller information, and handling basic inquiries

Image

Beautiful Content AI

Let our AI help you write captions, promos, emails, and SMS blasts — no writer’s block, no stress.

Image

Beautiful Reviews AI

Client Nurture & Review System: Keep clients coming back + collect 5-star reviews without chasing them.

You Also Get Digital Products To Brand As Your Own & Pre-built Automations

Image

Pre-built Sales Automations

Seasonal promos, lash or beauty training opt-ins, product upsells, and more — all ready to go.

Image

Digital Products Vault

Brand your own beauty guides, lash aftercare kits, tutorials so you don't start from scratch.

Plus Launch-Ready Bonuses

Implementation Guide

7-Day Ayla-AI Receptionist Launch Setup

We walk you through training and setting up your AI-receptionist step by step — no tech overwhelm, so you can have AI-Receptionist answer phone calls when you can't.

For Fresh Marketing Ideas

Monthly Content & Promo Packs

Get plug-and-play seasonal promos, templates, products and ideas every month to keep your marketing fresh.

For Managing Everything

All-in-One Client Dashboard

Unlock the power of advanced AI tools designed for businesses of all sizes and individuals alike. Our platform ensures accessibility across devices, making innovation available at your fingertips. Whether you're a small startup or an established enterprise, we bridge the gap between technology and growth.

  • Accessible across all major platforms, including Windows, Mac, and mobile devices.

  • Empower small to medium businesses with cutting-edge AI capabilities.

  • Simplify innovation with tools designed for everyone, anywhere.

For Getting Paid

Sell & Get Paid Fast With Flexible Systems

Create offers, add upsells, and collect payments in minutes. Stripe, PayPal, recurring? You’re covered.

  • Invoices, contracts

  • Ecom, instant point of sale app

  • Reoccurring payments, memberships

What You Can Do When You're Ready..

Build Websites & Sales Funnels

Advanced CRM & Central Inbox

Automated Social Media Replies to Posts

Email, Text & Call Your Database

Calendar, Appointment & Event Bookings

Contracts, Invoices & Reoccurring Payments

Sell Online Courses, Digital Products & Memberships

Launch Your Own App, Group Community & Client Portal

What Makes Us Different

No hype. No BS. Just smart AI systems, done ethically.

AI tools that make life easier, not more overwhelming

Systems designed specifically for beauty professsionals

A step-by-step launch plan and a support team to help you

MOST TOOLS GIVE YOU ONE PIECE OF THE PUZZLE - WE GIVE YOU THE ENTIRE INCOME SYSTEM

The Beauty Business Growth Engine Comes Packed Full of Tools, So You Can Consolidate All Your Tech & Save On Monthly Expenses

As your business evolves, your tech won’t hold you back. Everything you need to launch and grow digital offers is already here — included, no additional fees, and we're here to help you.

Who is The Beauty Business Growth Engine for?

It's for you if:

  • You're a lash tech, skin therapist, or beauty salon owner

  • You’re overwhelmed by admin, bookings, and replying to every DM

  • You want to create extra income through digital offers or training

  • You care about quality, simplicity, and ethical growth

  • You’re ready to work smarter, not just longer

It's NOT for you if:

  • You want to stay fully hands-on with every task forever

  • You’re not open to new systems or guided tech help

  • You want hype and hustle over heart and harmony

  • You don’t believe in the power of automation to simplify your life

  • You're not currently booked with clients

If you’re asking yourself…

Why trust Katie Joy to help you build your Beauty Business Growth Engine?

Then let me tell you WHAT MAKES ME DIFFERENT.........

  • Coached Leading Digital Marketing Programs - taught by the Big Wigs (such as Ryan Diess from Digital Marketer) and mastered the framework to support your transition online with ease and grace.

  • Over 12 years in Business & Working Online from fitness, to coaching to digital marketing

  • A Post-Graduate in Entrepreneurship with the skills to support you to quickly validate your new offers.

  • Fractional Chief Marketing Officer to 7-figure businesses

  • Mentored in over 7 Business Accelerator Programs and Startup Weekends where you ideate, validate and launch a business with lightning speed following the lean startup method (meaning you grow your biz with little to no investment).

  • An Obsession with Funnels and everything marketing, tech and automation to help you transition online with maximum simplicity.

  • Certified in 10 Digital Marketing Disciplines - view online

Unlike generic tech platforms, we blend automation, mentorship, and soulful support — so you can scale with systems that feel good.

Join As a Founding Member As We Build Your Beautiful Ethical System to Support Your Growth

The Founding Member offer (including the free holiday) are only available for a limited time while we onboard our first 50 users.

TESTIMONIALS

From Studio to Online Success:

Simplified Tech, Real Results: How I Launched Two Funnels and Found Clarity in Just 6 Months

Sandra Leigh

Finally Found My Tech Genius:

From Confused to Confident with Step-by-Step Support & Guidance

Megs LV

Pricing That Won't Increase As You Grow

Our plans are monthly subscriptions that give you full access to all features and unlimited everything so you don't get penalised for growth, you only pay for what you use.

Booked & Automated

For beauty professionals who want to finally stop juggling 5 tools and start building consistent income with one simple system.

$97/month

Approx $150 AUD

All-on-one Beauty Business Growth Engine

Ditch the overwhelm of duct-taping tools together. Replaces your CRM, email platform, calendar, SMS, and social DMs with one beautifully organized system. Everything syncs, so nothing slips through the cracks.

Powered by Ethical Funnels - This includes:

5000 emails

500 automated text messages

Unlimited contacts

Unlimited appointments

Unlimited products

Unlimited course portals

Unlimited communities

Unlimited websites

Unlimited funnels

Unlimited workflows

Unlimited automations

Unlimited social media scheduling

Unlimited calendars

Unlimited domains

Unlimited transactions

Unified Conversations

Reputation Management

CRM & Pipelines

Invoices & Payments

Reporting & Analytics

Client Management & Support

Monthly Done-for-You Content

Ditch the overwhelm of duct-taping tools together. Replaces your CRM, email platform, calendar, SMS, and social DMs with one beautifully organized system. Everything syncs, so nothing slips through the cracks.

AI Receptionist

Automate your appointment booking and re-scheduling, lead nurturing and allow your prospective clients to get answers to their questions in real time. Let your systems work behind the scenes while you focus on what matters —your impact, your creativity, and your clients.

Beautiful Conversations AI*

Beautiful Voice AI*

Beautiful Reviews AI*

Beautiful Content AI*

*refer to PAYG pricing below

Launch-Ready Digital Beauty Guides

Choose from our vault of pre-designed and professionally edited guides, ebooks, tutorials that you can brand as your own and offer prospective clients.

  • Ready-to-Use Funnel & Automation Templates

    Includes passive income systems, challenge funnels, live event funnels, webinar funnels, done-for-you emails, workflows, and pipelines.

  • Complete All-in-One CRM & Communication Suite
    Full CRM with email & SMS automation, calendar scheduling, FB Messenger & Instagram DM integration, and contact management.

  • Unlimited Digital Infrastructure
    Build unlimited funnels, websites, courses, memberships, domains, and host unlimited videos, media, and files — all with fast hosting.

  • Powerful Community & Learning Tools

    Create thriving communities, forums, and student portals with full access.

  • Team-Friendly Business Hub
    Add unlimited team members, assign permissions, and manage your business with clarity and control.

  • Ongoing Support & Mentorship
    Access live support, email assistance, a full training portal.

Personalized Ayla AI Set Up

Recommended for busy professionals. Allow us to integrate your existing appointments & train your AI to be just like you!

$699/one time

Approx $1100 AUD

White-Glove Account Set Up & Full Ayla AI Optimization

Let us handle the heavy lifting — we’ll build out custom Ayla AI system and key automations, help customize your funnels, and get your platform humming, so you can hit the ground running.

Dedicated Business Integration Manager

Have a real human by your side who understands your setup, and checks in to ensure your systems are optimized and your business growing smoothly.

How It Works

We’ll set up and personalize Ayla, your 24/7 AI receptionist, to sound like a real human who knows your business. This includes:

→ Greeting new leads

→ Answering FAQs (services, prices, hours)

→ Booking appointments directly in your calendar

→ Collecting client details for follow-up

We connect Ayla to one platform first for testing then roll out to all your chosen platforms including: Instagram DMs, Facebook Messenger, Website Chat Widget, SMS (Text Messaging)

This ensures every message gets a fast, helpful response — even when you’re busy with a client or off the clock.


Appointment Booking Automation

We set up your appointment automation and connect Ayla with your calendar so she can:

→ Offer available appointment slots

→ Book new clients directly

→ Send confirmations & reminders automatically

No more lost bookings or missed DMs!


Voice AI Setup (Phone Receptionist)

We set up your AI-powered voice assistant to:

→ Answer incoming calls professionally

→ Gather caller info and service needs

→ Send you a voicemail + text summary instantly

This is ideal for solo beauty pros who miss calls during treatments.


 

Reviews AI & Follow-Up Flows

Ayla will also help grow your reputation by:

→ Automatically texting clients after their appointment

→ Asking for reviews (with gentle, human-style messages)

→ Directing happy clients to leave a 5-star review

→ Alerting you if anyone’s unhappy — so you can respond directly


What You’ll Need to Provide:

→ Your salon’s logo, colors, and tone preferences

→ Your booking types & durations

→ Common FAQs and service details (we’ll guide you!)

→ Any booking rules, such as deposits, service prerequisites, or cancellation policies


Includes:

✅ Fully branded AI receptionist, set up and trained for your salon

✅ Multi-platform messaging (IG, FB, SMS, Website)

✅ Voice AI phone handling

✅ Review collection system

✅ Smart automations that save you hours each week

✅ One round of updates within 14 days after setup

“It’s like hiring a full-time front desk manager — without the payroll.”

Transparent Pay-as-you-go Pricing for Add-on's & AI Usage

Only Pay For What You Use

Emails, texts, calls, and AI tools are all billed based on usage, so you’re never paying for more than you need.

We include 5000 emails and 500 automated sms messages in your monthly membership.

You pay for additional SMS, emails & AI usage. These are extremely low.

SMS $ 0.0083 / $10 would give you 1205 SMS.

Email $0.000709 / $10 will give you about 14105 emails.

AI Written Content $0.14 / 1000 Words. $10 will give you about 71,000 words

AI Visual Content 0.09 / Image. $10 will give you about 110 Images.

Workflow AI $0.0315 / workflow_ai. $10 will give you about 315 workflow_ai.

Voice AI $0.20/Minute. $10 will give you about 10 minutes

Conversation AI $0.03/Message. $10 will give you about 333 messages

Reviews AI $0.12/Response. $10 will give you about 83 responsesFunnel and

Website AI $1.48/Funnel. $10 will give you about 6 funnels

Workflow AI Assistant $0.03/Message. $10 will give you 333 messages

Alternatively, if you are a high user, you can pay $127 extra per month for unlimited AI (Note unlimited AI pricing excludes email and SMS as this is not AI)

HERE'S YOUR GROWTH PATH

We believe in taking strategic incremental steps to build your business, so we start with automating one aspect of your business first. We'll then look at your next step such as building digital products to create passive income.

How it works

STEP 1: Sign Up and book your onboarding call, where we’ll, map out your personalized business growth plan, and unlock your FREE holiday.

STEP 2: Pay for your done-for-you Ayla AI set up. We'll start with launching your AI-receptionist.

STEP 3: Launch your first digital product to start generating passive income.

Frequently Asked Questions

Your Questions, Answered Clearly

Explain the pricing between the software and coaching.

Yes, we offer simple pricing plans of $97 month that includes the software, the mastermind, coaching and guidance (Australian based support team). We offer scholarships for NGO’s, community groups and startups. Our goal is to make these valuable systems accessible to people no matter what their circumstances.

I'm not tech-savvy; will I be able to use the software effectively?

There is a learning curve (as with any new software). If you're familiar with email automation or CRM software, you'll learn quickly. If not, it may take you a bit longer. We provide comprehensive training and support, as well as access to hundreds of youtube videos online for GHL in addition to the GHL knowledge base. We provide create our own video tutorials when required. More importantly, you won't be lost of stuck. There will be someone to help you.

How much time will I need to invest in using these tools and do I need to collaborate?

We understand your time is precious. Our software is designed to save you time by streamlining essential tasks and automating processes once they are set up. Our collaborations are optional.

Does this platform integrate with other tools and software I already use?

Yes, our software offers seamless integration with many popular tools and platforms, ensuring a smooth transition into your existing workflow. However the purpose is to consolidate all your tech tools and software subscriptions in one place to reduce software costs and make life and business more simple!

Are there any additional costs?

You pay per SMS, emails & AI usage. These are extremely low. SMS $ 0.0083 / $10 would get you 1205 SMS. Email $0.000709 / $10 will give you about 14105 emails.Content AI $0.0945 /1000 Words and 0.063 / Image. $10 will give you about 105820 Words or 160 Images. Workflow AI $0.0315 / workflow_ai. $10 will give you about 315 workflow_ai.

Is there a free trial available before committing to a subscription?

We offer a low commitment trial that gives you full access to our platform’s core features. This allows you to explore its functionality and determine if it’s the right fit for your needs before making a decision.

How can this platform help my business grow and save costs?

By automating repetitive tasks, optimizing workflows, and providing data-driven insights, our platform helps you increase efficiency and reduce operational costs. This allows you to focus on strategic goals and business expansion.

What kind of training or resources are available for new users?

We provide detailed onboarding sessions, video tutorials, and an extensive knowledge base to help new users get started. Additionally, our team conducts regular calls to ensure you make the most out of our platform's features. Basically we are here to help, and if you're not happy with our service and customised solution for any reason, you're not locked in. We can help transfer your data.

What sets your ecosystem approach apart from other solutions?

Our ecosystem approach provides an all-in-one solution that combines software, mentoring, collaborations, and digital assets—saving you time, money, and frustration compared to piecing together various tools and resources.

How can I trust the reliability and security of your software?

Our software is built on a solid, secure and long-standing platform called Go High Level.

Am I locked in?

No, there is no contract. You can pay month-by-month and cancel at any time. If you're not happy with our service and customised solution for any reason we can help transfer your data.

You started your business for freedom. Let’s give you a taste of it — a HOLIDAY on us.

Let your first step toward freedom feel like one. When you sign up, we’ll gift you holiday to help you experience the freedom your business is about to create.

Choose from 3–7 nights in over 60 destinations worldwide

Admin/booking fee applies ($49/night avg.)

18 months to redeem

You’ve mastered your craft. Now let’s master your business.

The Beauty Growth Engine gives you the system, templates, and support to scale with soul, automate with ease, and create new income without burning out.

The Only All-in-One Automation & Income Growth System Made Just for Beauty Professionals — Built with Ethics, Ease & Expansion in Mind.

Book a Deep Dive & See How You Can Save 15+ Hours a Week

In your free 30 min personalised demo you will:

  • How To Simplify Your Systems, Automate Key Tasks, And Introduce New Income Streams

  • Live Demo (Meet Ayla in Action)

  • Q&A + Honest Answers

  • Note: this is a zoom meeting

*Please Select The Time Zone Drop Down Below To View The Calendar In Your Local Time

Watch Our AI-Powered Software Features Demo

What Makes Us Ethical?

We believe business should feel good — for you, your clients, and your lifestyle.

These values guide everything we create and offer:

Freedom with Integrity

We support beauty professionals who want to build time freedom without compromising their values. Our systems are designed to serve your life, and align with your values.

Transparency Over Tricks

No hidden fees. No fake countdown timers. No pressure tactics. Just real support, real systems, and real people you can trust.

Progress Over Perfection

We meet you where you’re at. Whether you’re tech-shy or scaling fast, we’ll walk beside you as you build momentum at your own pace.

Simplicity That Serves

We cut through the noise. One login. One platform. One smart system to help you grow sustainably without overwhelm.

Soulful Innovation

We use AI and automation ethically — not to replace you, but to support you. Our tools are designed to amplify your gifts, not erase your presence.

There are plenty of platforms promising “freedom.” Here’s how we do it differently — and ethically:

We don’t sell hype.

You won’t find inflated income claims or pushy language here. We’re committed to honest, empowering marketing — built on trust, not fear.

You own your data.

Your clients, your content, and your business assets belong to you. We give you the tools to protect, organize, and grow what’s yours.

We never use shame to sell.

You’ll never hear us say “if you’re serious, you’d invest.” We believe in informed decisions, not emotional manipulation.

We design for your wellbeing.

Everything we build helps you reduce burnout and reclaim your time. No more hustling just to keep up — our system works so you can breathe again.

We’re human-first.

Ethical Funnels is led by people who care deeply about people. That means real support, meaningful mentorship, and systems that respect your energy.

Book a Strategy & Demo

This is a no-pressure , high-value chat to help you understand how to use automation in an aligned, ethical, and effective way—so you can get back to doing what you love.c

COMPANY

CUSTOMER CARE

Copyright 2025. Ethical Funnels | Digital Entrepreneur. All Rights Reserved.