After the heartbreaking loss of my son, and as a young, pregnant, single mum, the path I had once dreamed of no longer fit the life I needed. I had to choose flexibility over fieldwork—and find a way to support my family without sacrificing everything else I valued.

That decision brought me to Bali—a place that opened my eyes to what was possible. Surrounded by a thriving community of digital entrepreneurs, I began learning how to build an income online. I went from earning $17/hour teaching English… to building funnels, selling $30K+ packages, creating digital products, and helping others do the same.

In the early days, I was building funnels on unpredictable platforms, duct-taping together countless tools that glitched, broke, or required endless troubleshooting. It was frustrating, time-consuming, and completely unsustainable—especially for someone running a business while raising kids on her own.

That’s when I discovered that I could partner with a global software leader to make everything simple for my clients. To bring together everything they need into one simple, powerful, all-in-one system.

✨ No more tech overwhelm.

✨ No more duct-taping multiple tools together

✨ Just systems that work for now—and have everything you'll ever need as you grow

Today, I’m a Fractional CMO and the founder of Ethical Funnels, an all-in-one platform and consulting business that helps coaches, creatives, and beauty business owners automate with integrity and grow peacefully without the hustle or hype.

With over 12 years of experience across fitness, coaching, and digital marketing, I’ve:

- Coached inside top-tier programs
- Mentored founders through government startup initiatives
- Facilitated Startup Weekends and earned postgrad credentials in entrepreneurship
- Sold $30K+ offers
- Built multiple scalable products
- And consulted for purpose-driven global brands

But more than anything—I’ve built a business that supports my life, instead of consuming it. And I’m passionate about helping others do the same.

I’m now building a community of travel-loving, values-driven entrepreneurs who want to earn more without burning out. Who believe in growing sustainably, selling ethically, and creating space to live fully—whether that means more time with your kids, on the beach, or chasing your next adventure.

If you’re ready to automate with integrity, simplify your systems, and finally build a business that gives more than it takes—I’m here to help.